Collaborative creativity: The new rules of influence
In this panel recorded in front of a live audience at SocialMinds LIVE, three marketing heavyweights in Google, Sky and Unilever reveal how they’re working with creators to drive awareness, shape narratives, and fuel conversions. Learn what makes these partnerships successful, the pitfalls to avoid, and why the best collaborations start with your community.
Host
Adam Bracegirdle-Black, Creative Partner, Cope
Speakers
- Ashley Goldie, Senior Media & Content Manager, Unilever
- Paige Smith, Brand Social & Influencer Lead, Sky
- Brittany Fuller, Head of Media & Social, Platforms & Devices UK, Google
Catch up with the session below.
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