Start with the C word: How to build a community-first brand
“Community.” It could give AI a run for its money as marketing’s hot topic of 2025.
But as much as any brand likes to say they have a community, what does that actually mean in practice? And how can brands in the early stages of building a community move from broadcasting to belonging?
In this packed panel recorded at SocialMinds LIVE, learn how four community-first brands from a range of categories earn trust, scale advocacy, and turn participation into long-term brand power.
Host
Eve Young, Senior Creative, SocialChain
Speakers
- Francesca Coughlan, Paid Media Manager, The Inkey List
- Ayala Daly, Content Producer, Mob
- Sadie Gee, Global Community Lead, Dr Martens
- Gonzalo Rosado, Community Lead, Canva
