Surreal on perfecting product content, risk and that viral celebrity ad campaign
Despite launching in 2021, fresh-out-the-box cereal brand Surreal has quickly built a reputation as one of the most unserious brands on social. We caught up with senior creative John Thornton to learn the magic behind the madness.
Social in Six 82
We’re bringing you six of the month’s top social updates, including Instagram’s latest move into collaborative social, with Blend, TikTok’s push into shopping ads and search, and YouTube’s focus on creator-led shopping.
The Linkup: Emma Lyskava
For our second instalment of The Linkup, the series that brings you the people behind our award-winning work, our content marketer Melissa sat down with SocialChain’s senior creator Emma Lyskava.
Social in Six 81
We’re bringing you six of the month’s top social updates, including the tweaks LinkedIn is making to its algorithm; a new app reportedly in the works from TikTok, and Elon Musk’s plan to hide some key metrics from view in the X feed.
Will TikTok get banned in the US?
You’ve probably heard claims that TikTok is facing the threat of an all-out ban across the pond. But just how likely is it that US lawmakers pull the plug on TikTok? And how did we get to this point? We break it all down.
Why the Sidemen are putting building brands before brand deals, according to its manager
Sidemen is YouTube’s biggest entertainment property in Europe. In 11 years, they’ve redefined what’s possible for creators. Manager Jordan Schwarzenberger explains the rise of Sidemen in tandem with the rapidly changing creator economy, and the future consequences for brands.
Social in Six 80
We’re bringing you six of the month’s top social updates, including Instagram’s familiar-looking video carousel feature; TikTok’s plan to get us all searching more; and X’s ad solution to attract advertisers and creators.
Reesa Teesa’s TikTok tale proves our attention spans are waning less than we think
Reesa Teesa’s 50-part TikTok epic is more than a captivating tale of heartbreak and deception. It’s a reminder that there’s a growing appetite for long-form content in what marketers consider short-form spaces.
How Booking.com turns search trends into TikTok travel tips
Whether you’re a customer or you’ve seen the star-studded TV spots, Booking.com is far and away from the underdog in the travel industry. But why does a brand this well-known need social to stay top-of-mind for holidaymakers? The brand’s global social media director Laura Kaye tells us more.
Rethinking channels: Why creators are for life, not just for social
As the landscape becomes increasingly fragmented, brands are partnering with creators for more than just a media placement. The creator economy is here to stay – which means brands need to work harder to be distinctive.
