Primark and SocialChain invite families to find their festive spirit with social-first Fam Jams campaign

Primark, in partnership with SocialChain, has launched its latest Fam Jams range with a social-first campaign inviting families to find their festive spirit this Christmas.
loveholidays appoints SocialChain’s influencer arm The Fifth as influencer agency

The Fifth, SocialChain’s influencer arm, has been appointed by loveholidays as its influencer partner, following a competitive pitch.
Our top takeaways from SocialMinds Live London 2025
We’ve distilled the bold ideas and sharp insights from SocialMinds LIVE: The Collective Era into key lessons and takeaways to help your brand tap into the power of community-driven creativity, and thrive in the new age where everyone shapes culture.
SocialMinds LIVE London 2025: Gallery

Thanks for coming to SocialMinds LIVE. Here you can browse our official snaps from the day. Did someone say new LinkedIn profile pic?
Primark appoints SocialChain as new global social media agency

SocialChain will work closely with Primark’s in-house team to shape the brand’s global social media strategy, community management and reactive content creation.
Royal Mail appoints SocialChain to launch social-first growth strategy and influencer activation

Royal Mail has appointed SocialChain to deliver two key projects, aimed at enhancing its social media presence and driving behavioural change among target audiences. SocialChain was tasked with delivering a social-first growth strategy. The agency ran a comprehensive audit of Royal Mail’s social media channels, focusing on improving performance, engagement, and setting a clear long-term […]
SocialChain acquires The Fifth from News UK to bolster influencer marketing capabilities

Founded by News UK in 2019 under the leadership of Oliver Lewis, The Fifth delivers influencer marketing, social strategy and creator-led campaigns for brands including YouTube, UKTV, FOX Entertainment, Tommee Tippee, The Times and SamsungTV.
Brave Bison acquires leading independent SEO, Content and Digital PR agency Builtvisible

Media, marketing and technology company Brave Bison today announces that it has acquired Builtvisible. Founded in 2009, Builtvisible delivers SEO, content strategy and digital PR services and boasts an enviable roster of clients across the retail, travel and financial services sectors including Icelandair, Asda, Aviva, Specsavers, Superdrug and The Very Group. As part of the […]
SocialChain launches social-first strategy consultancy StrategyChain

SocialChain has launched StrategyChain – a new consultancy offering that puts social at the heart of clients’ marketing strategies. Comprising four core services – brand strategy, communications strategy, product innovation and business transformation – StrategyChain is a response to an increase in enquiries from brands who want to approach their growth from “from social out”. […]
SocialChain is a Campaign UK Agency of the Year finalist!

SocialChain is shortlisted for the Social Media Agency of the Year category for its impressive work delivering meaningful, sustainable growth for a number of clients including Lamb Weston, Holland & Barrett and SharkNinja.
