Royal Mail appoints SocialChain to launch social-first growth strategy and influencer activation
Royal Mail has appointed SocialChain to deliver two key projects, aimed at enhancing its social media presence and driving behavioural change among target audiences. SocialChain was tasked with delivering a social-first growth strategy. The agency ran a comprehensive audit of Royal Mail’s social media channels, focusing on improving performance, engagement, and setting a clear long-term […]
SocialChain acquires The Fifth from News UK to bolster influencer marketing capabilities
Founded by News UK in 2019 under the leadership of Oliver Lewis, The Fifth delivers influencer marketing, social strategy and creator-led campaigns for brands including YouTube, UKTV, FOX Entertainment, Tommee Tippee, The Times and SamsungTV.
Brave Bison acquires leading independent SEO, Content and Digital PR agency Builtvisible
Media, marketing and technology company Brave Bison today announces that it has acquired Builtvisible. Founded in 2009, Builtvisible delivers SEO, content strategy and digital PR services and boasts an enviable roster of clients across the retail, travel and financial services sectors including Icelandair, Asda, Aviva, Specsavers, Superdrug and The Very Group. As part of the […]
SocialChain launches social-first strategy consultancy StrategyChain
SocialChain has launched StrategyChain – a new consultancy offering that puts social at the heart of clients’ marketing strategies. Comprising four core services – brand strategy, communications strategy, product innovation and business transformation – StrategyChain is a response to an increase in enquiries from brands who want to approach their growth from “from social out”. […]
SocialChain is a Campaign UK Agency of the Year finalist!
SocialChain is shortlisted for the Social Media Agency of the Year category for its impressive work delivering meaningful, sustainable growth for a number of clients including Lamb Weston, Holland & Barrett and SharkNinja.
Brave Bison acquires Engage Digital Partners to create the UK’s largest independent sports marketing agency
Today, media, marketing and technology company Brave Bison announces that it has agreed to acquire the entire issued share capital of global sports marketing business Engage Digital Partners. Engage delivers dynamic fan engagement campaigns via a broad roster of services including digital content and commercial strategy, creative production, social media management, measurement, analytics and digital […]
Why the Christmas break is a golden opportunity for influencers to refresh, reflect and reignite their creativity
With brands launching their biggest campaigns and platforms saturated with promotions over the Christmas period, the social and ad space becomes hugely competitive. While it may seem an overwhelming time, the Christmas break offers influencers a golden opportunity to step back, reset, and rediscover their creative spark. Read the original article in Creativepool
Black Friday Fatigue: Has the Shopping Frenzy Lost Its Spark?
Black Friday has been something of a cultural touchstone in the western world for a while now; a day of frenzied shopping that marked the unofficial start of the Christmas season. Initially known for its insane midnight sales and people trampling over one another like confused cattle, it’s a phenomenon that has captivated consumers as […]
KFC and Surreal: seeing through a brand is no bad thing
The concept of ‘authenticity’ is without a doubt marketing’s favourite current buzzword. But what does this heavily used term actually mean? Among the core principles often highlighted as ‘essential’ to building an authentic brand — accountability, self awareness, connectedness and transparency — transparency stands out as particularly challenging for brands to manage. This is largely due to […]
Our top takeaways from SocialMinds Live Manchester 2024
We’ve dissected the day’s panels and discussions from our SocialMinds LIVE event Future Casting Social’s Next 20 into our top takeaways and actionables to prep your brand for the next big shift in social.
