EGC unlocked: The new frontier of community on social
Dance trends at Argos, The Perfume Shop’s gift-wrapping diva, Waitrose Maidenhead’s entire TikTok account. Employee-generated content (EGC) is a tactic of the times for marketers across every vertical.
In our final panel of the day recorded for a live audience at SocialMinds LIVE: Era of the Collective, we heard from two very different brands, both of which are equally masterful in their approaches to EGC on social.
Together with our strategist Chelsea Noronha, they revealed how empowering employees to show up online gives your brand trust and connection you can’t get elsewhere. Plus, they shared their top tips for any brands hoping to dip their toes into this emerging content format.
Host
Eve Young, Senior Creative, SocialChain
Speakers
- Emily Churchill, Head of Marketing, Nice Drinks
- Aimée Scanlon, Social Media Lead, Argos
- Chelsea Noronha, Strategist, SocialChain
Catch up with the session below.
Read more in our Top Takeaways report. Download now.
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