The Media Lift Effect: How to seamlessly integrate paid and organic social
Right now, social budgets are rising — but so is media waste.
In this no-fluff session delivered in front of a live audience at SocialMinds LIVE: Era of the Collective, Brave Bison, SocialChain and Meta unpacked why so many brands are missing the mark, and how full-funnel, audience-first thinking – AKA The Media Lift Effect – can align teams, cut costs, and lift performance across both paid and organic.
Host
Hannah Baker, Chief Marketing Officer, SocialChain
Speakers
- Gareth Harrison, Strategy and Innovation Director, SocialChain
- Mark Byrne, Director of Paid Media, Brave Bison
- Alix Sutherland, Agency Partner, Meta
