Our solution
Our campaign centred on real, honest and inspiring storytelling. So we enlisted six culturally relevant creators, each chosen for their bold individuality and ability to capture raw, magnetic moments. Our creators were modern-day explorers, challenged to dig deep and reflect on what truly drives them.
Across three platform-specific activations on TikTok and Instagram, we handed them the creative reins. The brief: embody the essence of Explorer Platinum through the lens of personal adventure—whether physical, emotional, or creative. From wild landscapes to internal monologues, we celebrated what it means to chart your own course, and look good doing it.
Using their authentic narratives and diverse storytelling styles, we turned static perfume advertising into an immersive digital experience. No filters. No fluff. Just genuine, adventure-fuelled storytelling that brought Montblanc’s fragrance franchise to life and positioned Explorer Platinum as a must-have.
Meet the creators
Tega Alexander
Tega Alexander is a multi-talented creative whose journey is deeply rooted in artistic expression, collaboration, and impactful storytelling. He has collaborated with leading brands such as Macallan, Almave, and American Express.
Anthony Lee
Anthony Lee is a digital content creator based in Liverpool. He describes himself as a photographer, content creator, and menswear enthusiast.
Carl Cunard
Carl Cunard is a London-based fashion, grooming, and lifestyle creator who has been producing content for over 10 years. He has built an audience of more than 1.2 million followers.
Jordan Bunker
Jordan Bunker is a Manchester based photographer and content creator who specialises in menswear, sustainability and slow fashion.
Ehis Ilozobhie
Culture, community and identity are the foundation of Ehis Ilozobhie’s beliefs, which led him to begin his career as a content creator whilst at university. Through his fun, unique edits on Instagram and Youtube, Ehis creates high-quality content that sets the bar high for his online presence.
Josh Cuthbert
Josh Cuthbert is a content creator and FPL (Fantasy Premier League) pundit for Sky Sports whose content centres around men’s fashion, skincare and fitness.
