Our solution
We built a complete strategic foundation across audit, category insights, audience understanding and platform behaviour, then shaped a social first identity that introduced Lamb Weston to UK consumers and later scaled into the EU.
From there, we shaped a social-first identity designed to cut through. One that felt distinctive, confident and rooted in how people actually engage with food content today. That meant creating a tone of voice people would recognise and resonate with, alongside clear visual and creative principles that could span multiple formats, platforms and markets.
We built a framework that connected organic, paid, and creator activity into one joined-up ecosystem. Influencers and creators weren’t an add-on; they were central to how the brand showed up, helping Lamb Weston earn attention, not just buy it. Paid media worked harder by amplifying what was already resonating, and content was designed to be both scalable and culturally relevant from day one.
Crucially, this approach didn’t stop in the UK. The same strategic foundations allowed us to scale seamlessly into the EU, adapting to local nuances while keeping the brand consistent and recognisable across markets.
