X has upgraded its paid offering for brands with the promise of doubling your reach

X, previously known as Twitter, has improved its Verified Organisations programme to entice brands into paying for a gold tick.
You could soon see a refreshed metric counter for your Instagram Feed posts

Instagram is experimenting with new counters for shares and comments within Feed posts, alongside the likes counter. The new format, spotted by Nick Alessi on X, looks similar to the counters displayed via the sidebar within Reels content. If you’ve disabled public like counts on your Feed posts, then shares and comments counters also won’t […]
Instagram is testing a new type of collaborative post

Instagram is reportedly working on a feature that would let you add your own pictures or videos to an existing post. You can enable the feature when uploading content, letting others submit their own additions – subject to your approval. According to screenshots posted by app researcher Alessandro Paluzzi, added media is only visible on […]
Meta’s latest Threads feature lets you filter posts by accounts you follow

Meta has rolled out its first major Threads update since the platform debuted earlier this month.
A formula for success: how brands can use social to nurture superfandom

Formula One, AKA “the pinnacle of motorsport”, has become the fastest growing major sports league on the planet.
On episode 224 of the Social Minds podcast, we chatted with its senior social media manager Sam Barker to find out the role social plays in making an aficionado out of an amateur.
TikTok’s introducing a new post format – and it looks familiar

TikTok is taking on Twitter and Instagram’s Threads by introducing a new feature: text posts.
Twitter’s transformation to X has officially begun. Here’s all your questions answered

Elon Musk has kickstarted the process of making Twitter an “everything app”, phase one of which is an official rebrand to X.
TikTok’s making it easier for you to research high-performing ad formats

TikTok has rolled out updates to its ads insights that give advertisers new data on European ad campaigns.
What people want from your Threads posts, according to Meta

According to reports, the company has circulated its advice for a winning Threads strategy with select creators.
Instagram wants you to create Reels in one tap with its improved templates

Instagram is introducing improvements to its Reels templates to help users create better short-form videos.