Our solution
After an intense period of festive fun, family chaos and celebrations, audiences are left craving an escape.
Boxing Day has become synonymous with the post-Christmas slump, from busy shops to annoying in-laws to dry turkey to the relatable “why did I eat that much?”. We saw an opportunity to tap directly into those cultural pain points and position loveholidays as the solution.
To bring this to life, we developed a two-part, creator led campaign spanning across the UK, Germany and Ireland, partnering with eight creators across Instagram and TikTok to deliver the message of “The Getaway.”
Meet our creators
Durk and Ski @durkandski
Monica Geldart @monicageldart
Enya Martin @gizalaugh
Abbie Budden @abbiebudden
Paul Olima @olima_omega
Kirafin @kirafin
Maurizio Pastore @mauriipastore
Naima Da Silva @naimadasilva
Part One centred around relatable skits rooted in infamous Boxing Day scenarios. Each creator made light of the playfully triggering moments we all recognise: leftover turkey sandwiches for days, overflowing rubbish bins, your family eating all the Celebrations. With the content going live on Boxing Day itself, it reflected the very moments that audiences were experiencing that day. At the height of the chaos, loveholidays became the escape route as the creators realised they “just need a holiday.”
@monicageldart AD the Boxing Day madness can all get a bit much, that’s where @loveholidays ♬ original sound – Monica Geldart
Part Two brought that holiday to life. We sent our creators on loveholidays holidays to destinations such as Morocco, Egypt and the Canary Islands. The creators captured the experience through Ray-Ban Meta glasses to create an immersive, first-person extension of their original storyline, maintaining the same character from Part One to ensure continuity.
@abbiebudden ad | and you just know she’s taken 1000+ pics too… Sun, sea…. and savings!!! 💸✈️ Use code POVABBIE for £75 off holidays £750+ AND with @loveholidays Best Price Promise, if you find the same holiday cheaper they’ll match it + £5 per person. Take that Kathy. #TheGetaway ♬ original sound – Abbie Budden
The two-part structure turned traditional influencer travel content on its head. Rather than leading with aspirational and destination-focused content, our narrative was instead rooted in cultural insight and comedy, letting creators do what they do best.
The result was a campaign that felt native, entertaining and strategic: repositioning loveholidays as the ultimate post-Christmas remedy and standing out from the sea of same by lifting those holiday blues by getting people far, far, away from their December and January problems.
