Our solution
We knew we had to create something distinct. Something fans couldn’t get from the slick, global DC content machine. We repositioned DC UK’s channels as cultural hubs for local fans, serving content with a uniquely British tone and a focus on community engagement, nostalgia, and social-first storytelling.
We tapped into fan behaviours, leaned on nostalgic callbacks, and reimagined iconic DC moments through the lens of local culture. Think pub-style debates about the best Batman or references that connected DC lore with British pop culture. This was about building a feed that felt like a fan group chat.
Execution wise, we turned monologue into dialogue. Community management wasn’t an afterthought, it was integral to the strategy. Our team embedded themselves in the conversation, replying in character, reacting in real time, and creating content on the fly based on what fans were talking about that day. Fans weren’t just watching — they were part of the narrative.
We also prioritised platform-native formats. With quick fire carousels, lo-fi memes, nostalgic fan polls and reactive content aligned with trending UK conversations. It was about consistency, personality and showing up every day in ways that made fans feel seen, heard and part of something bigger.
