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Supporting 12 creators and 6 athletes for Optimum Nutrition’s #MOREINUS campaign Supporting 12 creators and 6 athletes for Optimum Nutrition’s #MOREINUS campaign
UK

Supporting 12 creators and 6 athletes for Optimum Nutrition’s #MOREINUS campaign

UK

We supported 12 creators throughout phase 1-3 of content which saw them achieving ambitious goals and told the stories of six different famous athletes and their journeys to success.

The brief

In January 2023 Optimum Nutrition launched its biggest ever UK campaign, There’s More In All Of Us. The primary aim was to motivate aspiring athletes to embrace nutrition as an important part of their fitness journey, by sharing authentic stories and showing followers that no matter how hard things might get, there is always #MoreInUs to unlock.

The results

44.6k link clicks
15m impressions
69 pieces of content

Our solution

We supported 12 creators throughout phase 1-3 of content, which saw them setting and achieving an ambitious goal, and ending with an overview of the products behind their success. Content sat across Instagram and TikTok, with talent posting a mix of Reels, Story frames and TikToks across the two platforms for phase 1-3. 

Alongside the social first content, we told the stories of six very different famous athletes and their journeys to success. We produced six films, to show the moment of realisation where placing Optimum Nutrition as their training partner had allowed them to reach their full potential. These emotive videos were amplified across not only the athlete and brand channels but also the News UK network. 

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