Why the best campaigns depend on creative strategy
When we say social is an ever-changing landscape, we really mean it. It touches everything from our work to roles in the industry. And with these changes come a need to evolve beyond binary marketing models. What’s the better approach, creative or strategic? At Social Chain, it’s both.
How to future-proof your social strategy
Time and again marketers are hit with simplistic phrases that lack a much-needed holistic approach to social. “Organic social doesn’t deliver tangible results.” “Your social marketing should be sales-led.” “Boosting posts is a waste of money.” The list goes on.
“When everyone goes left, go right”: How Thursday championed organic reach to launch a brand
Last year, 12 people paraded around London holding cardboard signs that read “I cheated on my girlfriend on Thursday and this is my punishment.”
This wasn’t an unfortunate coincidence, but a PR stunt conducted by Thursday, a dating app named for the only day of the week it operates on.
Brands need to lose their corporate tone of voice to succeed on social
Ask a traditional marketer what an airline’s most viewed TikTok video would be and they’d say an entertaining or instructional video about flying with them.
But Ryanair – or plane face, as Ryanair’s TikTok mascot is otherwise known – cinched 11 million views by asking brands to comment over a trending audio mashup track.
